Instagram highlights are curated collections of your previously posted Stories that you can showcase on your profile. They appear as circles below your bio and remain visible permanently, allowing you to highlight important or favorite moments for your followers to view at any time.
Small businesses can utilize Instagram highlights to showcase their products or services, share customer testimonials, provide behind-the-scenes glimpses, highlight promotions or events, and organize content into easily accessible categories. This feature allows businesses to create engaging and informative collections that stay visible on their profile, helping to attract and retain followers while effectively communicating their brand story.
Follow these simple tips to get started:
1. Choose a Relevant Name
Give each highlight a clear and concise name that reflects the content within. This helps your audience quickly identify what they can expect.
2. Curate High-Quality Content
Ensure that the images or videos you add to your highlights are visually appealing and represent your brand or message effectively.
3. Highlight Key Products/Services
Create highlights that showcase your best-selling products or highlight the services you offer. This can pique interest and encourage potential customers to explore further.
4. Organize Your Highlights
Arrange your highlights in a logical order to make it easy for visitors to navigate through your content. Consider using categories or themes to create a structured experience.
5. Craft Engaging Covers
Design eye-catching covers for your highlights to attract attention. Use consistent branding elements, such as your logo or brand colors, to create a cohesive look.
6. Include CTAs
Use text overlays or stickers within your highlights to include calls-to-action (CTAs) that prompt viewers to take a desired action, such as visiting your website or making a purchase.
7. Utilize Story Highlights Icons
Instagram now allows you to add custom icons to your highlights, giving them a unique and professional touch. Use relevant icons that align with your brand aesthetic.
8. Keep Highlights Updated
Regularly review and update your highlights to reflect your latest offerings, promotions, or important announcements. Outdated information can discourage engagement.
9. Cross-Promote Your Highlights
Promote your highlights in your Instagram Stories and posts to increase visibility. Encourage your followers to explore your highlights for a more comprehensive experience.
10. Monitor Analytics
Pay attention to the insights provided by Instagram about your highlight performance. Identify which highlights are resonating with your audience and adjust your strategy accordingly.
By implementing these tips, you can leverage Instagram Highlights to effectively grow your audience and generate leads. Remember, consistency and relevance are key to maximizing the potential of this feature. Happy highlighting!
Not sure where to begin? Reach out and let the Take Flight team help create Highights for you.