During its earliest imaginings, I pictured Take Flight serving clients flung across the world. After all, one of the beautiful parts of social media is its ability to connect people, brands, and businesses on a global scale. However, as the company grew, I discovered something unexpected. Many of the clients Take Flight would work with were based right in my backyard. As I began to work with local businesses, I met more and more small business owners interested in social media management for their companies. Overwhelmingly, every conversation contained some form of the same question.
“How does all this work?”
Hands on or hands off?
Take Flight clients run the gamut of business types. We’ve worked with fashion clients and medical providers, retail clients and self-care providers. No matter what sort of business our clients run, all of them fall somewhere on the hands on / hands off spectrum, and most of them are closer to the edges than in the middle.
It’s crucial to determine which level of involvement you, as a business owner, want to have with your social media and content creation. That level of involvement determines how Take Flight can help your social media strategy come to life. It affects how often we meet, how frequently we communication, the pricing structure, and the services provided.
Questions to determine your client type
The following questions will help us get started to determine how we can build the right management structure for you. Keep in mind that your needs — and wants! — may change as your business grows, shifts, and changes to accommodate your clients. Take Flight understands this and knows your involvement level may morph and change throughout our client relationship.
How often would you like to meet with us? We can touch base daily, weekly, monthly, or quarterly.
Would you like to meet in person or virtually?
What is your preferred method of communication and your expectations for timely responses?
Do you want to completely hand over your social media reins or continue to post at your convenience?
Is there a social media platform you’d like to handle completely on your own?
Will you need help with photography?
Hands on social media management
For many small businesses, handing over their social media completely feels inauthentic. You have spent time growing your business and engaging with your following online, and you may not want to abandon that online space you’ve created. Staying hands on with your social media can look like:
A client creating a set number of social media posts each week, while we handle the rest.
A client posts on Facebook while Take Flight creates your Instagram content and Twitter messaging.
A client approves all social media posts a week before they’re live.
Clients respond to all comments and direct messages personally.
The client keeps control over who you want to follow on social media.
Hands off social media management
You may be ready to hand us your social media passwords and concentrate on another area of your business completely. If you’re traveling frequently, in the middle of a focused, creative project, or celebrating a large jump in your business, social media may be a burden you don’t want to continue yourself. Take Flight can help with that, too.
We will post on all desired platforms, on an agreed-upon schedule, using brand-consistent messaging we develop with you.
We respond to comments and direct messages on your social media platforms.
We engage with your current followers and actively work to grow your social media numbers.
We meet monthly or quarterly to discuss what’s working and what’s not on social media.
Hands on content creation
Starting and maintaining a blog helps your small business perform better in online searches, as well as giving your clients a look into your vision for your brand. If you enjoy writing, you may find you want to keep up the majority of the content creation on your own. Take Flight can help you improve your blog with the following services:
Proofread all blog posts before they’re live.
Tweak posts to maximize keywords and SEO-friendly terms.
Add tags and meta descriptions to posts, pages, and images.
Add appropriate headers in posts.
Make sure outbound links are working correctly and directing to live, relevant sites.
Hands off content creation
If you know a blog matters to your small business but cannot take on one more weekly task, Take Flight will happily develop and maintain your company’s blog. We can:
Put together a content calendar for approval, weekly, monthly, quarterly, or annually.
Blend evergreen and timely content to maximize interest and continuity.
Find or create visual content, including photography and infographics.
Perform all relevant SEO tasks for each post.
Maintain a consistent voice for your blog, whether you’d like it to be in the first or third person.
Hands on photography creation
Some clients consider photography an offshoot of their creative process, and they want to actively contribute to their social media images. In particular, if your social media features travel images or candid daily shots, you may want us to do the following:
Edit photos with specific color balancing or custom filters for a consistent social media feed.
Sift through a large amount of photos for the optimal images for each post.
Create captions for images you provide.
Hands off photography services
If you struggle with photography — or finding the time to comb through the photos you take, we can help. With an eye for your particular brand aesthetic, Take Flight would be thrilled to offer our photography services to our clients. We can:
Visit your business site to take product shots or “day in the life” photographs.
Set up a visual style board and photograph images that meet your brand’s aesthetic expectations.
Find and edit stock photography in a way that allows stock photos to weave into your personal content flawlessly.
Take Flight is designed to meet the needs of every client
The best part about a boutique social media management company is we can truly cater our services to each client’s needs. We make it a priority to create a business relationship that works for what your business needs — now and in the future.